Livotte London is made in England. From it’s inception, their vision was to produce locally, they never considered factories abroad in Portugal, Asia or elsewhere.
Not only did they have young families but they understood the importance of being able to take a train to their factory to ensure quality and consistency.
They were able to control their production by producing in small batches. This allowed them the flexibility to test out different styles to see what resonated with their customer.
The company has little waste and has never been controlled by large minimum order requirements. As a start up, this is rare in manufacturing. Small companies often need to mark down and destroy inventory because they are forced to order more inventory than they are able to sell.
Their organic and uncontaminated cotton fabric is made from yarns from the EU. The mill is 100 miles outside of London and they use one bespoke fabric to exclusively create all of their styles.
In addition to producing in Britain and having their mill here, all of their packaging needs are purchased from the UK. They do not use any single use plastic. Their tops are packaged in degradable polybags. Their shipments are sent in mailing pouches, which are made from sugarcane. They make every effort throughout the supply chain to be as eco friendly as possible. If there is a better alternative, they find it and choose it.
They live here and set out to base their business here and support the local British economy.
“One material. One kind of fashion item. Two shades. Livotte’s approach to fashion couldn’t be simpler. Livotte set out to create a few of the most comfortable and practical tops around, all created
“London is our home so Made in London was always a requirement. We were naive as to how challenging this would be. Hard as it may have been, we can now proudly say that we ride the tube to our fac
“Livotte T-shirts are designed like elegant silk blouses, but made of heavy cotton jersey. There’s no staining your child can do that can’t be undone.” Read The Telegraph's full list of ultimate ac
“Two London-based Americans, both with decades of combined experience in fashion, are aiming to take the cotton jersey shirt to new heights with the launch of the label Livotte.” Real the full arti
“I hereby pledge that should you venture onto livotte.com you will find nothing paradoxical about the choices you face; rather that you will find them enjoyable.” Read Anna's full note in The Times
“The specialist British label Livotte focuses only on transforming the common-or-garden tee into something verging on regal.” Real the full piece in The Times here.